"A must read if you do business in Asia.” --John L. Atkins III, Honorary Counsel General of Japan in Raleigh NC 2009-2014

The nations of Asia are well on their way to generating two-thirds of total global GDP. Despite their ever-greater importance in world economic and government activity, the West’s understanding of how business is conducted differently there has not grown in a commensurate manner. The result is Western companies and governments are placed at a distinct disadvantage. Azar not only explains how the region’s management practices are fundamentally different from each other and different from the West, he also provides actionable intelligence to enable Western executives to more successfully compete and profit in Asian markets.