East and West—different languages, different cultures, and different expectations in business and negotiating. When purpose, approach, goal, and priorities differ in the negotiation process, challenges are a given. Robert Azar uses his four decades of first-hand Asian business experience not only to clearly define these areas of East-West differences and relate them to deeper cultural insight but also to provide proven, practical methods to arrive at optimal negotiation solutions for maximum success. This book is chock full of insight, practical information, and case examples for any person, experienced or novice, conducting business in Asia markets.